The splendid, marvellous, and tremendously lovely Shae (Hi, Shae!) over at the American artist-wrangling company Luck Media & Marketing let me know about one of her artistes, a young chappy by the name of Pat Campo (Hi, Pat!) and his new song, “JTITM (Just Text It To Me)”. I have to confess that because I wasn’t paying much attention to that acronym, when I glanced at “JTITM” I thought it was a little rude. (Take away the “J” and “M” and you’ll know what I mean.) But then I paid attention to the bit after the acronym that explains what the whole thing stands for and it made sense. I have a feeling that I’m not keeping up with text message lingo and the flurry of acronyms that keep getting added to the English language at an alarming rate.
Anyway, Pat has a video for the song. (Shae told me about it.) I had a look at it, and was mightily impressed. It’s rather creative:
That track appears on Pat’s EP of the same name. (Or, as he calls it in a frenzy of acronyms: JTITM EP.)
Unfortunately, for the first minute of the video I wanted to straighten the iPhone in the top left corner – but, I’m pleased to say, as the video progressed the phones were rearranged. (Trivia: they were rearranged by Pat, who made that video in one take.)
Incidentally, if you liked the video but weren’t particularly keen on the music (it might be a bit too dance-clubby for your tastes), you might like this song by Pat more*:
Pat Campo – “Belong” (2011)
One more thing I have to admit in addition to the admissions above (this post is turning into a confessional), I have to say that for some reason the combination of Pat’s name and the cover for Pat’s EP makes me think of…
Maybe it’s the uniform.
(*Note to self: “…this song by Pat more…” is poor grammar, Peter. It sounds like the song is by someone called Pat More. Think a bit harder the next time you’re constructing sentences.)